Marketing automation
Alongside new data collection you now have the ability to automate much of your marketing based on criteria provided within the booking process.
Considering a Membership Programme?
Being able to simplify your data collection as part of your purchase path should make GDPR regulations easier to conform to and give you more options for data segmentation. Getting to know who your audience is and how you can cater for them better allows you to better tailor products for them and encourage repeat visits.
Is having a pre-booking discount worthwhile?
Collecting better data and automating your marketing communications should form a part of your marketing strategy, saving time and resources for better understanding of your market.