Virtual tour technology

2020 taught us that, even with doors closed, visitors still want to engage with your content.

 

Virtual tour technology has existed for a number of years but was given a boost by attraction closures due to the pandemic. If you want to reach visitors who wouldn't normally be able to engage with your site physically then a virtual tour can be a great way to reach new audiences.

Perhaps you have rooms that are unable to be physically accessed but hold interest for visitors, or you have an internationally renowned collection which has global appeal? Whatever the reasoning, virtual tour technology can help you reach and engage new customers and supporters and offer more value for regular visitors in their own homes.

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The Changing Face of Museum Tours
The Changing Face of Museum Tours

There was a time when the mention of a museum tour evoked images of branded blazers, heavily scripted journeys around a single collection and a marching troupe lead by an umbrella wielding uniformed guide. Written for Museum Next.

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Is the future of museums online and what might a virtual museum look like?
Is the future of museums online and what might a virtual museum look like?

How can a museum’s online content contribute to the wider aims of the museum and how the online museum content can fit within the broader museum definition? Can a museum ever be solely online? Written for Museum Next.

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