Improving your online sales

Online sales have been pushed to the fore in the past 18 months but it's been a priority for many visitor attractions for a long time.

 

The ability for your guests to be able to purchase their ticket online, in advance, offers an opportunity for you to engage with those guests in a way you can't do when simply awaiting their arrival on site. Offering an incentive to purchase in advance can help your business in a number of ways - being able to pre-plan how busy you will be on certain days, being able to effectively contact and market to those visitors in advance of their arrival and the ability to collect data to inform future business decisions. Additionally, it's proven that by removing the purchase from the day of visit most visitors will spend more when they are physically on site with you.